Factors in Planning Strategic Marketing Communication: Project Management Software
نویسندگان
چکیده
The aim of the exploratory study was to gain an understanding key uses and features from those who use project management software better understand user benefits which in turn aids choosing advertising language for specific target audience segments targeted marketing campaigns.
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ژورنال
عنوان ژورنال: Journal of marketing research & case studies
سال: 2022
ISSN: ['2165-7009']
DOI: https://doi.org/10.5171/2022.263949